An outbound operating system for service providers selling into regulated and emerging industries.
Your team is great at closing once they're in front of qualified buyers. Courier makes sure they're in front of qualified buyers, consistently. You handle the conversations. We handle the system that creates them.
Not an agency. Not an SDR. A fractional outbound operations lead.
Most outbound services sell labor: an outsourced person making calls, sending emails, qualifying leads. That model is loud, expensive, and easy to copy. Generalist agencies have commoditized it.
Courier sells a different thing. An operating system that runs inside your sales motion. Outreach sent from your team's domain, under your team's names, with messaging tuned to your buyer's language. Qualified replies arrive in your reps' inboxes. Booked meetings land on their calendars. Your team — the people who actually know the product — owns every conversation from the first reply forward.
What we own: the targeting logic, the signal layer, the messaging library, the sending infrastructure, the reply classification, the reporting. What you own: the relationships, the deals, the brand. That separation is what makes the work durable.
A retainer, not a transaction.
Courier engagements are built like an embedded fractional outbound operations lead, not a vendor relationship. You get the system, the playbook, and the operator running it — not a ticket queue.
- Retainer
- $7,500 / month, 12-month minimum to give the system time to compound.
- Delivery
- 6–10 qualified meetings booked per month, sent under your team's names from your team's domain.
- Cadence
- Weekly async reporting. Monthly strategy sync. Quarterly playbook review.
- Capacity
- Two to three additional clients accepted at this time.
- Verticals
- Regulated and emerging industries where generalist agencies struggle.
Industries we've built pipeline in.
The pattern is the same across regulated and emerging industries: a buyer the generalists don't know how to reach, signals the generalists don't know how to read, and language the generalists get wrong on the first line.
- Regulated industries
- Emerging markets
- Specialty financial services
- Specialty insurance
- Boutique legal
- Vertical SaaS
- Industry-specific staffing & HR
- Specialty lending
Zak Hasanin
Founder, operator
Two years deep in cannabis outbound at a specialty CPA firm — daily reps reaching operators, learning what works in regulated-industry pitches, and what gets ignored. The pattern transfers: the same buyer dynamics apply across regulated and emerging industries.
Before that, a decade across lead generation and B2B sales — including marketing services for land-clearing contractors, ad sales, and govtech-adjacent work. The throughline is reaching buyers other people can't.
Tell me about your pipeline.
A short note is enough to start. What you sell, who you sell it to, and what's not working about the outbound you've tried. I read everything personally and reply within two business days.